WGBH Launches Site to Promote Public Television Sponsorship

WGBH recently launched a website called The Sponsorship Group for Public Television (SGPTV), a resource for companies and advertising agencies seeking national corporate sponsorship opportunities within public television.

The site offers detailed corporate sponsorship information on popular and award-winning public television series, including Masterpiece Theatre, Antiques Roadshow, Nova, Frontline, Sesame Street, Arthur, Barney & Friends, and many others. It also features information on sponsorship opportunities by genre (either prime time, multicultural, lifestyle and children�s programming); sponsorship success stories and audience demographics.

SGPTV is based at public broadcasting station WGBH Boston, the producer of one-third of PBS�s national primetime line-up.