Sony, Marvel and LEGO Launch 'Spiderman' Viral Video

Promoting both Legos and the new Spiderman film, Spite Your Face Productions Ltd. has developed and launched a new film 'Spider-Man: The Peril of Doc Ock.' The short, featuring animated LEGO toys, is a funky, comical take on the Spider-Man movies, commissioned by Sony Pictures, Marvel Studios and The LEGO Group to tie in with the release of 'Spider-Man 2.'

The 4-minute film, written, directed and animated by Tim Drage and Tony Mines, brings the new Spider-Man 2 LEGO line to life using a combination of traditional stop-motion techniques and computer animation effects. The film was released July 2 on Yahoo Movies. Thanks to Adrants Reader Rick Bruner for pointing this out.