Regal CineMedia And 360 Youth Sign Theater Marketing Agreement

Thankfully this won't add to more pre-movie ads but this deal between Regal CineMedia Corporation and Alloy's 360 Youth will fill theater lobbies and bathrooms with marketing. Under the terms of the agreement, Alloy's 360 Youth will deploy custom interactive kiosks, restroom media panels, and backlit poster cases in Regal theaters, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres nationwide, with a rollout beginning immediately during the summer movie season. The custom-built interactive kiosks with electronic 42" plasma screens connected to the RCM Digital Content Network and 150 backlit advertising panels will initially be deployed in 50 theatre lobbies in the top-25 DMAs. An additional 550 backlit advertising panels in 150 theatres and more than 2,600 restroom panels in 545 theatres, round out this new national media network. In addition, the partnership allows for more promotional marketing opportunities including event marketing and sampling programs.