Reebok Launches Female Focused Gen Y Site

Add this to the long line of niche specific websites Reebok's has created to communicate with it's various target audience segments. Created by Zugara and resembling a grown up Barbie site, Reebok Sweets is the first site geared specifically to the young female. With the tagline "eye candy for your feet," the site has a Fashion Show section where you can play dress up, a Collection section where you can check out the various shoe styles, a Sweets Match Up visual memory game and a Store Locator. There's also downloadable wallpaper.

Throughout the site are sound bites captured during the filming of a supporting television campaign which serve as information icons on the site. It's very cool but the background music, which is only about 10 seconds in length and plays over and over and over and over and over, could use a longer loop. And yes, I know how to turn it off so keep your comments to your self.