Campbell's Soup in Product Placement Deal With NBC's 'American Dreams'

Campbell's Soup has entered a deal with NBC to weave its products into the network's "American Dreams" series Luckily, the product was around in the 60's when the show takes place so the placement won't looked forced. Oh wait, the placement will incorporate a teen essay contest about the brand which begs the question, who would ever write an essay about soup unless a paying advertiser asked them to?