'Alternate Ending' New Movie Marketing Trend

We all know that once something happens twice, it's an official trend. We can thank Fox Searchlight for this one. The studio has copied itself to incestuously create the new "alternative movie ending" marketing trend. First used with 28 Days Later in which an alternative ending was shot and released during first run and now deployed with indie film Napoleon Dynamite, released June 11 with one ending and in wider release this Friday with a new and different five minute ending. Want to see these alternative ending? Cough up more scratch. Who said Hollywood was out of ideas? Thanks to Adrants reader Ankesh Kothari for pointing this out.