Middle East Marketing Portal Launches

Strategiy.com has launched as a web site to serve the marketing and advertising needs of the Middle Eastern region. The portal plans to offer industry professionals news, discussion forums, agency databases, ad campaign reviews, interviews, features and an events calendar.

Explaining the site's name, Strategiy CEO Farhat Rana said, "One cannot go far by merely copying others. To make a mark in business, you have to put individualism into your strategy. In other words, to excel in your profession, you have to put the 'I' in your strategy." Sounds like he missed the whole e-whatever dot com fiasco.