Mayday Mystery A Twenty Year Advertising Waste of Time

This one is for people with way too much time on their hands. First, to do such a thing and second to try to determine who's behind it. For over twenty years, someone has been placing cryptic ads in the University of Arizona's school newspaper, the Arizona Wildcat. The prevailing wisdom points to this being the work of a single schizophrenic akin to weirdos on street corners shouting nonsense. Of course there's a whole backstory to this and reams of theories which are summed up by a Bryan Hance, former Wildcat webmaster, on his website, MayDayMystery.org.

This is beyond our limited attention span. Please feel free to waste your own time digging into this one. Thanks to Adrants reader Steve portigal for sucking us in.