Husband's Snoring, Kids Are Asleep, Women Go Gaming

A report from Digital Marketing Services found women over age 40 spend the most time of any demo online playing games. Perhaps sick of the whining husband or the crying kid, Moms are logging on to find a relaxed community and escapism from life's stresses. Fourty three percent of gamers are women and advertisers are ignoring them and going after the hot male 18-34 demo. For months, I've seen a Mom I know popping onto my AIM window after midnight routinely. Now I know why. Ad Age covers this phenomenon and delves into some of the games and sites that women frequent.