Guerilla Marketing Gets Heavy Play

In this week's MediaPost Out to Launch column, Amy Corr takes a look at several guerilla marketing efforts currently in action. Bravo is promoting its upcoming beauty series "Blow Out" by turning Times Square and LA's 3rd Street Promenade into giant hair salons. Discovery Channel is placing a one and a half ton popcorn machine outside the Sony Loews IMAX Theater on Broadway and 68th Street in New York this Sunday to promote its news show "Big!" A "Do It Outdoors" campaign for Toyota Scion is traveling throughout major cities this summer with mobile billboards manned by street teams who will hand out CDs and other promotional information.