Danish/Swedish Coke Billboard Contest Promotes Euro 2004 Portugal

�sk w�ppling from Adland writes about a contest Coke held to solicit scaffold billboard ideas to promote the Euro 2004 Portugal Football (Soccer to us losers in the U.S.) tournament. With the simple creative brief directive "Create a scaffolding ad that with focus on Coca Cola, will surprise and draw attention to Coke's engagement in Portugal 2004," some outstanding creative was developed. You can see the winning billboard here and the runners up here.