Adware Forces Agency Software Company to Change Name

Referred to lovingly at McCann as "ass-ware," project management software company Adware sent the agency an email stating Adware was changing its name to Adware Systems after giving up the fight to distance itself from the use of the term "adware" to describe pop-up, spyware and maleware companies.

Oddly, www.assware.com seems to be available for the taking.