Sloggi Butt-Wear Launches Best Butt Contest

French lingerie maker Sloggi has teamed with car-maker Daewoo in this Netherlands contest where women with the hottest asses can win a new car. Those blessed with perfect curvature can submit a photo of their string-clad back side to the Sloggi contest website which is then ranked according to some pseudo-scientific backroom method which probably consists of a bunch of horny old men salivating over asses they'll never come close to in real life. But hey, it's fun. Via Adland.