AD:TECH - Topica Party a Relaxed Dose of Reality

After a long day (Monday) in the exhibit hall, a short trip around the corner to 685 Market Street, brought weary conference attendees to the relaxed, outdoor atrium of Topica's offices. There, one could grab a beer or wine and nibble on scrumptious appetizers. A conversation with Topica Senior Director of Sales Walter Paliska centered on the more serious tone marketers are adopting following the irrational exhuberance of yester-years.