AD:TECH - Calm Before the Storm

Walking through the ornate lobby of The Palace Hotel, site of AD:TECH San Francisco and before the throngs of conference attendees descend Monday morning, there is an eerie calm. There are lonely placards on three different floors of the hotel's exhibit area ready to guide the onslaught of those eager to glean online marketing insight and bathe in the vibe generated by connecting to the forefront of this growing medium.

There is a meeting room full of conference planners buzzing about last minute organizational details. The press room is dark but ready for action for those who will spread word of this conference to the world. There are vast piles of registration materials ready to be handed out to eager attendees as they line up early in the morning. And the bar is filled with those already getting ahead start on one of the most important aspects of this event - networking.