Business 2.0 Magazine a Survivor Among the Big Business Boys

Unlike its brethren of a few years ago, Time Inc.'s Business 2.0 has managed to survive and grow into a successful and profitable business magazine. An upstart a few years ago during the dot com boom, the magazine is now holding its own with a circulation of about 550,000. PIB states ad pages are up 16 percent and revenue is up 2 percent for Q1 2004.