Big Changes Coming in Advertising

Stephanie Olsen writes in CNET about the many dramatic changes occurring in the advertising segment including the shift to accountability driven by available new technologies and the shift of marketing control from advertiser to consumer. Everything from TiVo to behavioral targeting to addressable advertising to performance-based campaigns are covered. All of which might finally lay the rest the famous statement, "Half the money I spend on advertising is wasted. The problem is, I don't know which half."