Online Video Ads the Next Craze

Some say Eyewonder is late to the game with its recent introduction of six new video ad formats. This introduction follows related video offerings from MSN, Unicast, Macromedia and Viewpoint. Eyewonder CEO John Vincent says these new ad units are more flexible and load faster than other offerings. With "only" 30% of consumers saying in a recent study that online video ads are not annoying, expect this space to see a flurry of activity as companies and advertisers clamor for first-mover advantage.