Mastercard Campaign Makes You Weep For the Lost Doggy

As one of the spots featured in this week's Ad Age TV Spots of the Week, Mastercard hauls out the power of the family pet to bring emotional connection to the most impersonal of products, the credit card. It's done well too. Well, in that standard, cookie-cutter credit card company kind of way.

Also this week are spots from Verizon Wireless whose mobile IM smashes the computer based version, a humorous campaign by PUMA who is sponsoring the Jamaican Olympic Team, a girl breaking up with a Budweiser beer bottle, some anal parents who make their daughter tap dance outside to spare their precious hard wood floor, a hipster Twix commercial and a dude who sings to himself in a health club for....well, a health club. (To views spots, click through to link above, not the image.)