Advertisers Tap Spring Break Audience

With an estimated half-million college students on Spring Break from mid-March through mid-April in Panama City, advertisers are taking note. Namely, the Army. The U.S. Army's Goodwill Ambassadors' elite parachute team, The Golden Knights, are making jumps down on the students as a recruitment effort.

I can envision the conversations. Army officer to drunk hot babe in tiny bikini: "Would you be interested in hearing about a career in the Army?" Hot babe responds: "Sure, after you show me your weapon and let me size it up."