Lame Commercials Need Nerd Power

Rick Bruner of Executive Summary comments on the sameness and lameness of today's advertising with its overuse of "cars swooping around mountain highways" and dumbed down teen focused ads targeted to jock skateboarders, basketball players and Britney Spears fans who, as Rick says, "peaked in high school and are now selling vacuum cleaners or the like."

Rick suggests that, rather than pander to this lowest common denominator, marketers should "celebrate something wholesome in their ads, like being smart." He offers up two examples of how this might play out if marketers cared about the smart kids.