New Report Says Advergaming the Next Big Thing

Gartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas. In the report, Garcia claims advergaming - the embedding of advertising in electronic games - will grow rapidly in the next few months. The report reviews recent efforts by BMW, Chrysler and Pepsi and the success of long-running Candystand.com, Kraft's advergaming site.