Snoop Dogg Brings 'Bling' to Nokia Sugar Bowl

To promote its BCS National Championship 2004 Sugar Bowl, Nokia is launching a series of interactive commercials featuring hip-hop star Snoop Dogg. The spots, directed by Guy Ritchie, will give viewers the opportunity to help Snoop find the person who is eyeing the ADT National Championship Trophy as their own, which is the ultimate prize that will be taken home by one of the teams in the Bowl. Viewers will have the chance to win prizes such as Snoop Dogg CDs, Nokia phones or trips to the 2005 Nokia Sugar Bowl and the grand prize of $100,000.

The spots launch December 27 and will feature a different "suspect" in each spot leading up to the final spot, aired during the game, which will solve the mystery. Maddeningly, the press release is unlear as to exactly how viewer interaction will occur.