New Magazine Launches to Serve Gay Professionals

Debuting in January with an initial circulation of 50,000 in the top 10 U.S. markets is Echelon, a bi (now that's funny) -monthly magazine developed for gay and lesbian professionals. No, not that kind of professional but the kind that goes to the office every day and gets a weekly paycheck, not cash at the end of the night.

The magazine is seen as an increasing sign of alternative lifestyles in the workplace today by media analysts and will provide advertisers another channel to reach this audience segment. Echelon Publisher Michael Lamb said, "We want to be recognized for something other than our political advocacy, our partying and our entertainment. We do work every day, we do own businesses and we do pay taxes."