TiVo Launches Long Form Commercial

TiVo has launched a campaign created by UNCLE that is a 20 minute advertorial following people as they become TiVo subscribers. This, perhaps, is an example of what TiVo envisions advertisers to place on its service. Other campaigns this week reviewed in Amy Corr's MediaPost Out to Launch column include a campaign for Yahoo placed in the New Yorker, a new campaign for Motor Trend, a Hispanic campaign for Honey Nut Cherios, a campaign from American Business Media extolling the virtues of B to B advertising, a CR-ROM based campaign for the Marines and a relaunch of the Diageo Smirnoff brand.