Mazda Targets Thirtysomething Men With Viral Videos

In the U.K., Mazda has launched two new viral movie clips promoting the new Mazda6 to thirtysomething men. Viewership of the videos are tracked using an embedded technology developed by Digital Media Communications which can report the number of downloads, the number of times the video is viewed and click rates out of the video to Mazda's web site. J. Walter Thompson London developed the spots.