Phones4U Launches 'Foul Feet' Viral Game Campaign

From the folks who brought us the washing machine orgasm for women, comes 'Foul Feet', an online viral contest where those with the ugliest feet are awarded a new cell phone. The company behind this game is U.K. based Phones4U, a mobile phone retailer.

The winners receive a Sony Ericsson T610 and, thoughtfully, a selection of Scholl footcare products

The online game is accompanied by a television ad that breaks August 18.

From the looks of some of the entrants, many in the U.K. are in serious need of a podiatrist. It seems bad feet can now be combined with bad teeth as a stereotypical identifier of the British.

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