Advertisers Wary of Edgy Programming

For all their bravado about being cutting edge, most advertisers shy away from edgy or racy television programming. This Fall, three shows will put the sensitivities of advertisers to the test. NBC's Coupling, Fox's Skin and ABC's It's All Relative will all push the boundaries of what is acceptable on non-pay cable channels.

As broadcasters recognize the demise of the Reality genre, the next fad just might be shows that try to emulate cable shows such as Six Feet Under and Sex in the City albeit with the conservative network censorship in place. It's too bad the censors have to concentrate on language rather than quality though. If that were the case, TV would be a much better place.
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