Ads on Eggshells
No, this isn't the industry walking on eggshells. That's not possible. Advertising is too bold for that. It plows its way on to any open space that has any possibility of being seen by consumer. Now eggs are an advertising medium. I don't know when this company was founded but they will place your ad campaign right on an eggshell for you.
Just think, you can reach the bleary eyed consumer early in the morning with your commercial message. Perfect place for an orange juice company if you ask me.