Cuddly Snuggle Icon Becomes Babe Magnet

Sex, sex, it's all about sex. Even for the the Snuggle fabric softener brand's iconic teddy bear. Rather than a little cutesy teddy bear, he has been made over and now hangs out with a different kind of teddy. Models wearing teddys. Sweet.

A new campaign unveiling the Snuggle teddy's new image will begin next Monday in television, radio, print, and outdoor. The campaign was created by Lowe & Partners Worldwide in New York. Read more about it in this New York Times article.