Latina Magazine Rides the Rising Tide of U.S. Born Hispanic Market

"That woman whose heritage is Mexican, but is U.S. born and living in Los Angeles, has much more in common with the U.S.-born woman of Puerto Rican heritage in New York, than she does with a woman born in Mexico," says Latini Magazine publisher David Kahn.

Get that? His statement reflects the fact that the increasing number of U.S. born Hispanics has become so large that they identify more with U.S. Hispanic culture then the culture of their heritage.

Latina Magazine has grown to a circulation of 300,000 and is on target to hit 350,000 next year. [via MediaPost]
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