Cinema Advertising Up to $200 Million

Now we know why it takes at least a half an hour for the movie to actually start once you sit down in the theater. Previews started getting more prevalent and longer and now there are more ads to contend with as well. As one who is in the ad business, I can't argue with the "captive adudience" effectiveness of this form of advertising but as a movie-goer, I hate it. Marketers should at least try to make the ads work within the medium rather than just slapping up a modified :60 [via MediaPost]
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