Background Check Your Advertising Models Before You Hire Them

New Bedford, MA has just launched an ad campaign promoting it's town as a tourism destination. One of the ads features, Larry Hayes, a sanitation worker under the headline "Pride". Wonderful to be proud of your community and to be a loyal employee. But, what if that loyal employee was found to be a convicted child molester as is the case here with Hayes?

As soon as the ad appeared in this past Sunday's local Standard-Times, his criminal record surfaced. He apparently confessed to molesting a 14 year old boy in 1994. Read more at The Smoking Gun.

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