New Gateway Ads Urge 'Rip, Burn, Respect'

Gatway's new ad campaigtn urges consumers to have fun ripping and burning their music but to also be mindful of copyright issues.

"Our concern is that some in the recording industry have created a real sense of ambiguity and confusion among consumers as a consequence of (the industry's) antipiracy efforts," said Gateway spokesman Brad Williams. "We agree that piracy is a major problem. But we're very concerned that consumers' fair use rights can be swept up and lost in the antipiracy debates."

Ads launch tonight. [via CNet]
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