Coke and NCAA Re-Define Sponsorship

Coke will announe today it's plans for NCAA Division I sponsorship.

For the first time, a sponsorship will involve branded highlights ads during games, half-time announcements of sweepstakes winners, a Coke- and NCAA-sponsored shooting contest on CBS' The Late Late Show with Craig Kilborn and promotion on other Viacom programming.

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by Steve Hall Mar- 6-03 Click to Comment

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