New Tool to Analyze Media Pricing Trends

Agentsmith, a Baltimore based company, has come up with a technology solution to give sellers instantaneous pricing history for use when negotiating with a buyer. The product connects to existing back-end systems to moniter and extract the historical costs for a spot on a particular show, how fast it sold, and the audience delivery figures.

"The challenge was, [media companies] were looking for ways to improve their bottom line. They wanted to be more quantitative . . . and were looking for ways to simplify [pricing] for sales reps," said Michael B. Cooper, Agentsmith's chief executive. "The question for the owner is, 'Is that the right price? Could we have done better?' It's a judgment call by the sales manager. You're leaving it up to humans who use their gut feel."

Look out buyers. Your negotions just might become more intricate.
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