TiVo and Fox Partner

TiVo and Fox have put together an agreement that will provide TiVo's 510,000 subscribers movie trailers, behind the scence footage, interviews, and music. Here's the PR quip:

"Companies that know entertainments understand that TiVo Showcases offer a rich, creative promotional opportunity that does more than advertise," said Brodie Keast, TiVo's senior vice president and general manager. "The unique capabilities of the TiVo Showcase let marketers build deeper relationships with viewers."

It's nice to see that at least some companies are realizing that using a TiVo is not stealing TV as some television executives would have us belive but rather a new and exciting medium with it's own new and exciting marketing possibilties.
--------