Gen-Y Focused WB Network Turns a Profit

WB was smart when it launched amid concerns that there was not room for a fifth network.

So WB created a world where young women with bare midriffs and pretty faces fight monsters, bewitch thieves or fall in love with attractive young men in music-videolike montages.

And with that, the WB had cashed in.

NYT: A Network That Serves Youth, and Sells It as Well
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