Red Papers of Chicago Botch Launches

CHICAGO'S 'RED' NEWSPAPERS ATTEMPT YOUNG SKEW

Yet its clumsiness in marketing to that generation ends up poking through. It touts temporary tattoos emblazoned with the new offering's name so readers, one ad proclaims, can "let the world know how cool you are." Which prompts one reader to sneer, "There are few things less cool."

Did the paper actually promote their new offering this way? Don't they know the cardinal rule of coolness? As soon as you say something is cool, it is cool no longer. What a stupid mistake. Here's what some have to say about it:

"I don't see the point, and I don't know anyone who's going for it," said Brian Case, a 25-year-old Chicagoan, of the Red papers. His buddy Rob Lowe, 27, has only read Red Streak -- which featured his band on the front page -- but is even more dismissive. "It's so vapid, it's not even something I consider offensive. "

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