Interactive's Re-Birth

From Online Spin:

Playing a Role in Interactive's Renaissance

There seems to be more of an interest in interactive marketing these past few months. Clients are looking to make more of a commitment to this medium in 2003. The dollars are starting to follow the eyeballs, proving that this axiom of media is still indeed true. There is still a sense of cautiousness, however, and we need to be sensitive to it. The old saying still holds true, �Burn me once, shame on you. Burn me twice, shame on me.�

Tom Hespos brings up five cornerstones, as he calls them, on which companies need to be built to survive in this new era:

1. Sound Business Principles
2. Moral Correctness
3. Consumer Choice
4. Patience
5. Industry Involvement

A nice summary of the potential "re-birth" of an industry.

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