Fickle Ad Execs Wonder About The :30

THE 30-SECOND TV SPOT IS NOT DEAD

Although his agency is pioneering a new kind of long-form TV commercial that is changing the industry, David Lubars today assured fellow ad creatives of his personal belief in the importance of the 30-second TV spot.

Gee, something new comes out and suddenly every marketer thinks that all other tried and true tools are now dead? Well, that is exaggerating the point a bit but every time some new ad form comes out, many people think it will replace what came before it. Well, thank you David Lubars for assuring the quivering ad community that we don't all have to run out and learn how to be movie directors.

Anyone ever heard of the "marketing mix" ?

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