Use of Rich Media to Increase to 22% Within Five Years

New information from Jupiter claims that banners are still the de facto standard online ad unit making up 95% of all online inventory. However, Jupiter predicts that within 5 years that figure will reduce and rich media will claim 22% of the pie.

As banners become basically "invisible" to users as they visit sites, more intrusive formats have been experimented with. The concern, at least on my part, is that this move to rich media consists of "acceptable" forms on intrusive units, if there is such a thing, rather then more versions of the much hated pop up.

FYI: There are many diverging opinions on this report so read around and make your own conclusions.

Let's agree to meet on this in five years time and review.

Reported in Internet News.

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