PVRs Will Change the Approach to Media Buying

From MediaPost:

"A leading TV research analyst says it's time for ad agencies to embrace the concept of PVRs and �proactive TV� as a revolutionary force in the media business."

I have written several posts on the topic of PVR's and the "time shifting" of media. It amazes me how so many people are still trying to stand by the old traditions of media. They are dying if not dead. We need to move on. Change is coming and rather then complain about it, let's embrace it.
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