Merger Insanity

When will agencies...or any company for that matter, realize that bigger is not better:

PUBLICIS CLOSES AD AGENCY THAT CREATED SANTA ICON

The legendary advertising agency that created the rotund, red-coated Santa in 1934 for Coca-Cola is being shut down after 96 years.

Is the advertising world really all that much better now then it was 10-15 years ago when we had many more independents? Yea, yea, we have a whole new medium, but do we really need the ridiculously huge conglomerates we have to day for the industry to survive. Now, I'm not an economist, but if just doesn't seem to be working to me.

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