69% of U.S. Email Users Purchase Online Following Permission Email

Does Permission E-Mail Marketing Push Consumers to Purchase?

A recent DoubleClick survey indicates that 69% of US e-mail users have made online purchases as a result of receiving permission e-mail marketing.

Also reported on eMarketer, 75% prefer receiving communication from online merchants via permission-based e-mail whereas just 25% prefer postal mail communication.

Also of interest, men respond more (69%) then women (46%) to News and Information subject lines. And women respond more (64%) then men (50%) to a discount offer related subject line.

So...women like to find a bargain before purchasing while men like to have every possible detail before purchasing? Interesting.

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