The Law Of 3... Or Why Are Things Still So Complex?

We just can not seem to define this interactive medium we all love to hate or love to love. Read Cory Treffiletti's article and then you try to define it!

************************************************************
The Online Spin - Wednesday, July 24, 2002
The Law Of 3� Or Why Are Things Still So Complex?
by Cory Treffiletti
************************************************************

Here is an exercise that I think it would behoove each of us
to undertake� Put down that piece of paper and stop typing
for a moment. Please take a deep breath and then explain in 3
sentences or less what is interactive advertising?

What do you think? Read the rest of the Spin and
post your comments at:
http://www.mediapost.com/eNewsletters.cfm?Nid=1874

--------