According to The New York Times, Subway is inexplicably (as in pending lawsuit) pissed at Quiznos because of some “derogatory” user-generated videos that depict Subway unfavorably. Must see to believe (scroll down to view the big offender).
Some actual Quiznos ads, depicting people on the street choosing between the two brands, also made it into the lawsuit, but the big stars are the UGC entries from some contest Quiznos ran. Subway is also suing iFilm for running the contest.
This is one of those quiet LOL moments — you know, where you go “LOL” to everyone on Facebook or AIM but don’t actually do it.
But hey, this raises a somewhat important question: If Quiznos sponsored a UGC contest but didn’t make the spots that are pissing off its competitor, is it then liable? We’re way out of butt joke territory now! (Actually, not really.)
