Under the playful slogan “Where’s the Angus,” Jack in the Box released an ad in which Jack shows JITB employees where sirloin is located on a cow.
In the ad, one employee points out that the competition is selling Angus Burgers and asks where “the Angus area of the cow” is located. After a pause, the puzzled Jack, standing beside the, uh, rear region of the illustration, says, “I’d rather not.” End spot with the usual brand roll-up.
But the cute schoolyard poke is not the funniest part. Apparently the butthurt (read: peevishly pissed-off) CKE Restaurants, whose Carls Jr. chain pushes the Angus, is taking Jack to court.
The paperwork claims the ad (and others under the same slogan) creates “The erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle.”
Before you point and laugh, step back and remember how upset you felt when some boy looked at you and asked if you had a pencil sharpener. And you totally fell for it. Then and only then can you fully conceive of the private angst the Angus-pushers must be suffering.
See ad at MSNBC.com.
