With SXSW getting bigger and bigger each year, it’s interesting to see which marketers will stand out from the crowd. Often times, it’s the little things that seem to capture attention best. At least in our opinion.
Last year, mobile parking app ParkMe placed fake paper boots on the wheels of cars all over the city of Austin to call attention to its app. It got a lot of buzz and the app is quite successful one year later.
This year, task app TaskRabbit has tricked out a vehicle to make it look like, well, a furry rabbit. With so many people out and about in the city traversing the city to attend panels which have now grown well beyond the confines of the Austin Convention Center, the streets are prime space for marketers to hype their offerings.
We’re quite sure we’ll see more examples of this as the week progresses.
Photo Credit: Mashable
