Based on its last pair of efforts (1, 2) we decided that ad-wise, Audi’s getting pretty – and flippant too, a quality that’s lost in luxury car ads that get by on status alone.
Venables, Bell & Partners, San Francisco and production company OUTSIDER USA got together to continue the trend with a couple of new spots.
Moments for the Audi TT plays the tease with meaningful moments cut tantalizingly short, smugly signifying that while you can’t get much done in .02 seconds, you can at least change gears. Really, really fast.
Parking is a spot for the A4. The action and length betray an unmistakable fuck-you to marks like Lexus, which features parking assistance technology.
In the world of high speed and hot bumpers, Audi’s positioned as the innocuous-chick-turned-hot-bitchy-babe, and everyone wants to like her anyway.
